Tuesday, September 18, 2012

GARTNER’s Mike Bigelow Helps Enterprise Offer 50 Million Thanks

Whether he’s directing a comedy spot for Bud Light or the anthemic “Thanks to America” :60 for Enterprise (which broke during NBC’s coverage of the 2012 Summer Olympics), Mike Bigelow’s heart is in the right place. It’s a quality that’s increasingly valuable in a world where consumer interaction is so immediate and ongoing. “I’ve worked with Enterprise quite a bit and they are a great company with a genuine affection and appreciation for their customers,” says Bigelow. “It’s something that is reflected in the ‘Employee’ spots I’ve done over the past few years and it runs through this new piece.”

Created via Cannonball, St. Louis, “Thanks to America” opens with vignettes of the ways in which people say ‘Thank You’ - a daughter on her wedding day, a soldier’s welcome home - and wonders, as Enterprise did, how a company says ‘thanks’. As the sun sets over a lake, we find the answer -- in a forest. Through its unprecedented partnership with the Arbor Day Foundation, Enterprise announced its pledge to plant 50 million trees in US national forests. As the copy points out, that’s like planting a new Central Park every ten days for the next 50 years.

To convey the sentiment of the spot - a thanks to America and Americans for a half century of support - Bigelow and his crew embraced the idea of company moves. Locations ranged from numerous LA locales, to forests like Sequoia National Park and Kings Canyon, and the skies of Colorado.

“This was a departure from the previous work I’d done with Enterprise which focused on their employees - this was more about Americana,” says Bigelow. “It was a fun and rewarding project. We’re all very proud of it and it’s great to have a platform like the Olympic broadcast to convey a heartfelt message.”

Client: Enterprise Rent-A-Car
Spots Title(s): “Thanks to America”
First Air Date: July 28, 2012

Agency/Location: Cannonball, St. Louis
Creative Director: Joe Bishop
CCO: Steve Hunt
COO/Chief Strategist: Stacey Goldman
Agency Producer: Larry Israel

Production Company/Location: GARTNER / Santa Monica
Director: Mike Bigelow
DP: Mandy Walker
EP(s): Don Block, Rich Carter, Elaine Behnken
Producer: Helen Hollien

Editorial Company/Location: 90 Degrees West, St. Louis [less]


Wednesday, August 29, 2012

gARTner's Artists in Advertising 2012

We were at it again with our second annual Art show which was held at the GARTNER loft in Soho, NY on August 15, 2012. This is not your ordinary art exhibition. Artists In Advertising brings together advertising creatives and executives, giving them the floor to display their own personal creative outlets. The industry has a large pool of creative minds, and many of them continue their artistic explorations after hours, using painting, photography, and other media as creative outlets. What better way to celebrate such visionary's than through a gallery exhibition!


This years show included work from:












Photos from gARTner's Artists in Advertising 2012:



ANDREE LJUTICA- ARTIST

BENJAMIN GORDON- DIRECTOR,GARTNER. TUESDAY POLIAK- CREATIVE DIRECTOR, MCGARRY BOWEN.
RICH CARTER- EXECUTIVE PRODUCER, GARTNER.

DEANNA SHEN- PRODUCER, PUBLICIS. DALE BRAMWELL- PRODUCER, GLOBAL HUE.

LISA GORE- EXECUTIVE PRODUCER, FREELANCE. JEFF ROSNER- OWNER, COLOR AUDIO.
MATT MILLER- PRESIDENT OF ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS.


MATT SAUSMER- PRODUCER, EURO. LEE TRICE- ARTIST

MENNO KLUIN- ARTIST. ANDREW MCCHECHNIE- CREATIVE DIRECTOR, Y&R.

MICHAEL SCHACTNER- ARTIST

RICH CARTER- EXECUTIVE PRODUCER, GARTNER. PAUL SCHMIDT- CREATIVE DIRECTOR, SAATCHI HEALTHCARE. JON ROSENBERG- EXECUTIVE PRODUCER, PUBLICIS.

SCOTT BASSEN- CREATIVE DIRECTOR, FREELANCE. ROSS GOLDSTEIN- MCGUFFIN FILMS.
ORITTE BENDORY- DIRECTOR OF MARKETING, GARTNER. ALEX KOBAK- PRODUCER, MEREKELY.


For more information on the artist's, their work, and the Artists in Advertising Exhibition, please contact Oritte Bendory, Director of Marketing: Oritte@gartner.tv.

A portion of the proceeds from the sale of works at the Art Show was donated to 100cameras.org, a non-profit that empowers disadvantaged children to document their lives through photography and to create positive change in their own communities.

GARTNER Brings Art Lovers Together for a Good Cause. Read more at sourceecreative.com


Wednesday, August 3, 2011

David Cornell Rounds Out the GARTNER Roster

We are proud to welcome Director/Cinematographer David Cornell to the GARTNER family. His well seasoned career has landed him at the helm of more than a thousand commercials, and honors include the DGA Best Commercial Director of the Year. While an expert hand at traditional spotmaking, he is no stranger to the changing landscape of commercial production and has enjoyed exploring its many new and unique forms.


Read more at SHOOT Online, or have a peek at his reel via our main site.

Wednesday, July 28, 2010

Here's One Good Reason to Watch the News...

Yesterday morning on Los Angeles' KTLA news, AICP President Matt Miller was present to share some of the year's best and brightest commercials. First on the list? James Gartner's award-winning spot for Partnership for a Drug-Free America, "Birth". Enjoy!

 

Monday, April 26, 2010

This Saturday at Malibu Film Fest: ROSHAMBO!


Join us this Saturday at 4pm for Roshambo's debut at the Malibu International Film Festival. If you haven't had a chance to see Ted Melfi's chuckle-worthy short film, I suggest you start planning your Saturday accordingly. See you there!

Tuesday, April 13, 2010

Double Feature NYC: Shorts By Theodore Melfi


After a successful West Coast screening, Ted Melfi will be taking over New York for another night of funny. Join us on Wednesday, April 21st for the East Coast debut of his two newest short films, "Roshambo" and "I Want Candy". Hope you can join us.

Tuesday, February 9, 2010

Mike Bigelow's Super Bowl Spots Score!

There are few things better in life than a party surrounded by close friends and ice-cold beer. When you bring Bud Light into the equation, well, it’s a whole different kind of celebration. GARTNER’s Mike Bigelow paints that picture via two new spots which made their debut on Super Bowl XLIV.

Voted #3 in USA Today’s Super Bowl Ad Poll, “Light House” explores what happens when a proud homeowner invites his friends over to show off the unique design of his new home. T-Pain and his trademark Auto Tunes technology make an appearance in the second spot, “Voice Box”, which shows a group of friends who experience an unusual voice change when it comes to partying with Bud Light.




Thursday, September 17, 2009

New Work From Our Friends at Outsider.

Who wouldn't want a walk-in-fridge? Months worth of beer and more beer at your finger tips? Director Bart Timmer of Outsider brought this fantasy to life (well, not quite) in the following brilliant Heineken spot.

Have a look at the humorous 2009 Cannes silver winner for Heineken...

video

Monday, September 14, 2009

Put a Pie On It

Birthdays are exceptionally momentous occasions here at the GARTNER offices. We are pleased to present the first in a series of some of our past celebrations of life, starting with our Captain, Don Block:

video

I think you've got a spot on your shirt there, Mr. Block.

Marcel Langenegger & Beatles "Come Together" in New Spot for Rock Band

MTV Games and Apple Corp call upon GARTNER director Marcel Langenegger to recreate the iconic Abbey Road album cover in the launch spot for the Beatles Edition of Rock Band:



Working alongside state-of-the-art technology and never before seen archive footage, Langenegger had the following to say of his special opportunity,

"What a beautiful and respectful way to bring The Beatles back to appear in a commercial. When I learned that we had the full support of Apple Corp to use rare and magical archival footage, it was completely humbling. They trusted us with something very special."